Sunday, 9 December 2012

Two great posts on Gamification

From TechCrunch’s Tadhg Kell here are two great articles that explain the Gamification concept really well:
His core idea is that Gamification boilds down one of to three things: validation, completion and prizes
And although he calls this (below) an overheated extrapolation, I think it is quite good:

In the gamification universe,
  • a site is not a site, it’s an opportunity to engage with a user through a journey.
  • a reward is not a reward, it’s a way of maintaining a complex conversation with your users.
  • a level is not a level, it’s a symbol of status within a community that develops into a powerful relationship with your brand.
OWASP, O2 Platform and TeamMentor, are good examples of communities where Gamification would make a massive difference

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