The scenario is a company that has a couple products and fells that it is not able to spend significant time and resources in one of them.
My answer was to 'just do it and push the support + maintenance efforts to the community'
Here are some links to good articles on Open Source business models:
- Business models for open-source software
- Open source code and business models: More than just a license
- Open-source economics
- The emerging economic paradigm of Open Source
The idea is to find the 4 to 5 business benefits this company, and to help him to make the business case to open source that product (which would be a great thing since the product is quite amazing).
Here are a couple 'Open Source related' blog posts that I have written before:
- Releasing a tool open source: how-to and what license?
- Should the NHS IT Project go Open Source and what about its security?
- OunceLabs releases my research tools under an Open Source license (it’s called O2 and is hosted at CodePlex
- With O2, I am a Curator of Open Source Software
- TraceGL (and the failure of the OpenSource commercial model)
- Where Is .NET Headed? and the cost for Microsoft of ignoring the O2 Platform